Learning Business by Doing Business.
Michigan Ross changed the landscape of business education 30 years ago with its signature Multidisciplinary Action Projects (MAP) program. Today, innovation continues: No other school can equal our students’ opportunities to start, advise, lead, and invest in real-world businesses. We call this Ross Experiences in Action-Based Learning: REAL.
REAL.START
Students develop a new business based on an original idea with the intent of achieving economic viability.
REAL.ADVISE
Student teams consult with a real-world organization on a pressing issue of strategic importance, providing substantive analysis and recommendations.
REAL.INVEST
Students manage eight focused investment funds, totaling more than $10 million in assets, in all aspects of their operations.
REAL.LEAD
Students assume functional responsibility for leading and operating an ongoing business concern, working with established corporate partners.
Explore REAL Opportunities by Program:
REAL for BBA | REAL for MBA
