Action-Based Learning Projects:
MAP & Consulting Studio

Virtual

Virtual
2025
MM Consulting Studio
Go-To-Market Strategy
Develop a comprehensive marketing plan targeting healthcare providers, patients, and distributors; create a go-to-market strategy to effectively penetrate the New York market, attract new customers, and establish the sponsor as a leading brand in the sleep and wellness industry.
Faculty Advisors

Nairobi

Nairobi
2025
Full-Time MBA MAP
Supply Chain Optimization
Formulate strategic recommendations for the strengthening of supply chain planning, through analyzing working capital management for KEMSA and debts from counties, and medicines availability.
Kenya has a devolved health system with national government responsible for policy, regulation and standards; and 47 semi-autonomous county governments responsible for delivery of health services including availability of health products and technologies.
Kenya has a devolved health system with national government responsible for policy, regulation and standards; and 47 semi-autonomous county governments responsible for delivery of health services including availability of health products and technologies.
Faculty Advisors

Bangalore

Bangalore
2025
Full-Time MBA MAP
Financial Analysis and Planning
Create a strategic go-to-market plan for a machine learning-as-a-service platform tailored for credit and fraud analysis. This platform enhances internal data with a marketplace of alternate data providers and facilitates the creation of machine learning models through a no-code interface.
Faculty Advisors

Ann Arbor, MI

Ann Arbor, MI
2025
BBA Capstone
Financial Analysis and Planning
Work with the University of Michigan’s endowment investment team to develop a robust and innovative portfolio management (allocation and cash flow modeling) tool for its multi-billion dollar venture capital and private equity investment program.
Faculty Advisors

Dortmund

Dortmund
2025
Full-Time MBA MAP
Customer Experience Enhancements
Thyssenkrupp-nucera is an organization focused on developing green hydrogen using existing technology used in the Chlor-alkali business. Green hydrogen is the future and will be key in driving energy transition.
Goal of this team will be to develop a plan to increase sales by connecting with existing Chlor-alkali customers to conduct a detailed voice of the customer to understand key value attributes from these customers. These data will be used to define the service offerings for this business and any product attributes we learn from this exercise will enable to business to support the growth in the green hydrogen business.
The team will work closely with the strategy leader in US, CEO for the US business and will also interact with key leadership team in the corporate office in Dortmund, Germany.
Goal of this team will be to develop a plan to increase sales by connecting with existing Chlor-alkali customers to conduct a detailed voice of the customer to understand key value attributes from these customers. These data will be used to define the service offerings for this business and any product attributes we learn from this exercise will enable to business to support the growth in the green hydrogen business.
The team will work closely with the strategy leader in US, CEO for the US business and will also interact with key leadership team in the corporate office in Dortmund, Germany.
Faculty Advisors

Ann Arbor, MI

Ann Arbor, MI
2025
Weekend MBA MAP
Strategic Roadmapping
Create a strategic plan for Fark Labs, a global innovation and transformation hub dedicated to building top-tier startup companies and advancing new technologies. Fark is a cutting-edge, full-service innovation studio, fully equipped with the resources, equipment, and talent necessary to revolutionize company building.
The ExecMAP team will create detailed business strategy by designing proper product market fits around Fark Labs capabilities and activities, laying out potential monetization collaborations, defining USP – Unique Selling Points, differentiation from the existing innovation hubs, defining go to market channels, establish channels to funds and resources.
This project will examine all aspect of the startup process from the founders perspective, to understand support systems, and how to fund.
The ExecMAP team will create detailed business strategy by designing proper product market fits around Fark Labs capabilities and activities, laying out potential monetization collaborations, defining USP – Unique Selling Points, differentiation from the existing innovation hubs, defining go to market channels, establish channels to funds and resources.
This project will examine all aspect of the startup process from the founders perspective, to understand support systems, and how to fund.
Faculty Advisors

Southfield, MI

Southfield, MI
2025
Full-Time MBA MAP
Strategic Roadmapping
The artificial intelligence revolution has data centers popping up everywhere. With the grid not having enough capacity to support the power requirements for data centers, simple economics says that the levelized cost of energy will increase. How will quantum computing start taking some of the compute from traditional cloud? How will the overall carbon footprint come down due to quantum, given its significant cooling costs? What will the model of data centers look like in the future?
Faculty Advisors
São Paulo
São Paulo
2025
Full-Time MBA MAP
Strategic Roadmapping
Growth-Next Generation Agriculture (GAN) accelerates the transition to regenerative agriculture in Brazil by empowering biological input enterprises through expanded credit access and knowledge dissemination
Faculty Advisors

Dallas, TX

Dallas, TX
2025
Full-Time MBA MAP
Strategic Roadmapping
This project focuses on developing a 5-year roadmap for establishing and growing an advanced analytics program for a professional cricket team. The program will use cutting-edge tools to measure player performance, analyze training data, and provide actionable, data-driven recommendations to improve outcomes both on and off the field.
Faculty Advisors

Daytona Beach, FL

Daytona Beach, FL
2025
Full-Time MBA MAP
Brand Positioning and Communication
Develop a comprehensive DIGITAL MARKETING STRATEGY complete with action plans. Develop leading Minor League teams and industry best practices as a benchmark into the strategy.
Faculty Advisors

Los Angeles, CA

Los Angeles, CA
2025
Full-Time MBA MAP
Go-To-Market Strategy
Conduct a feasibility analysis and develop a strategic marketing plan to evaluate and scale an in-house operational EHR system, currently licensed to a few clinics. Based in Los Angeles, our non-profit is dedicated to bringing affordable mental health care to communities in need.
Faculty Advisors

Detroit, MI

Detroit, MI
2025
BBA Capstone
Market Analysis and Assessment
Develop a comprehensive pricing strategy for Snowbotix’s Robot-as-a-Service (RaaS) model by analyzing customer segments, benchmarking competitors, and creating actionable pricing scenarios to optimize profitability, scalability, and market competitiveness.
Faculty Advisors

Fenton, MI

Fenton, MI
2025
Full-Time MBA MAP
Market Analysis and Assessment
Formulate a strategy for Niles Enterprises strategic acquisition and partnership opportunities. Identify target businesses that fit within the Niles strategy, culture and target geographic areas of expansion to begin conversations around strategic acquisitions.
Faculty Advisors